Truli

Last Updated: July 2025

Truli Technologies Inc. ("Truli," "we," "us," or "our") has prepared this Privacy Policy to explain (1) what personal information we collect, (2) how we use and share that information, and (3) your choices concerning our privacy and information practices.

1. Applicability of this Privacy Policy

We provide a software-based regulatory compliance platform automating FDA compliance analysis for food and supplement companies (the "Services"). This Privacy Policy applies to personal information that we collect in connection with the Services, our mobile applications, our website(s), including https://truli.io and products and/or services that link to this Privacy Policy.

Our Services are designed for businesses and are not intended for personal, family, or household use. Accordingly, we treat all personal information covered by this Privacy Policy as pertaining to individuals acting as business representatives, rather than in their personal capacity.

2. Personal Information We Collect

Information you provide to us:

Account information: Name, email address, and other similar information when you register an account
Transaction information: Payment information and authentication details when you purchase our services
Feedback or correspondence: Information you provide when you contact us with questions or feedback
Usage information: Information about how you use the Services and interact with us
Marketing information: Your preferences for receiving communications about our services

Automatic data collection:

We and our service providers may automatically log information about you, including:

Device data: Operating system, browser type, IP address, and general location information
Online activity data: Pages viewed, time spent, navigation paths, and access times
Email interaction data: Whether you open our emails or click links within them

3. How We Use Your Personal Information

To operate our Services:

Provide, operate, maintain, secure and improve our Services
Communicate with you about our Services
Respond to your requests, questions and feedback

Marketing and advertising:

We may send you direct marketing communications as permitted by law, including notifications of special promotions and offers. You may opt out of our marketing communications as described below.

Research and development:

We may use your personal information for research and development purposes, including to analyze and improve our Services. We may create aggregated, de-identified, or anonymous data from personal information.

4. How We Share Your Personal Information

Service providers: Third party companies that provide services on our behalf
Authorities: Law enforcement and government authorities as required by law
Business transfers: In connection with mergers, acquisitions, or asset sales
Affiliates: Our current and future affiliated companies

5. Your Choices

Opt out of marketing communications:

You may opt out of email communications by following the unsubscribe instructions at the bottom of the email.

Online tracking opt-out:

You can block cookies in your browser settings or use privacy plug-ins to limit tracking.

6. Data Retention

We retain your personal information for as long as reasonably needed to maintain our relationship, provide services, comply with legal obligations, and protect against disputes.

7. Security Practices

We use reasonable organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information.

8. Children

Our Services are not intended for children under 18 years old. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it.

9. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. We will notify you of material changes by updating the date and posting the revised policy on our Services.

10. How to Contact Us

If you have any questions or concerns about this Privacy Policy, you can reach us by email at privacy@truli.io.